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Should You Invest In The Long Tail Pdf Download

 
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MessagePosté le: Jeu 1 Sep - 14:55 (2016)    Sujet du message: Should You Invest In The Long Tail Pdf Download Répondre en citant




Should You Invest In The Long Tail Pdf Download > bit.ly/2chLnqn






















































Should You Invest In The Long Tail Pdf Download


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If,,you,,are,,a,,retailer,,,you,,must,,decide,,how,,broad,,an,,assortment,,to,,stock,,and,,whether,,to,,guide,,customers,,toward,,obscure,,selections,,that,,may,,yield,,higher,,margins.,,The,,,first,,,chart,,,below,,,depicts,,,the,,,aggregate,,,selections,,,of,,,more,,,than,,,60,000,,,subscribers,,,who,,,had,,,more,,,than,,,1,,,million,,,tracks,,,to,,,choose,,,from.,,,By,definition,,they,reach,the,largest,number,of,customers,,and,they,are,also,appreciated,more,by,those,who,consume,them.,Well,,,represented,,,by,,,the,,,economists,,,Robert,,,Frank,,,and,,,Philip,,,Cook,,,,in,,,their,,,1995,,,book,,,The,,,Winner-Take-All,,,Society,,,,that,,,school,,,argues,,,that,,,broad,,,,fast,,,communication,,,and,,,easy,,,replication,,,create,,,dynamics,,,whereby,,,popular,,,products,,,become,,,disproportionately,,,profitable,,,for,,,suppliers,,,,and,,,customers,,,become,,,even,,,likelier,,,to,,,converge,,,in,,,their,,,tastes,,,and,,,buying,,,habits.,,,As,,,demand,,,shifts,,,from,,,off-line,,,retailers,,,with,,,limited,,,shelf,,,space,,,to,,,online,,,channels,,,with,,,much,,,larger,,,assortments,,,,is,,,the,,,tail,,,of,,,the,,,sales,,,distribution,,,getting,,,longer,,,and,,,fatter?.,,,In,,the,,same,,period,,,however,,,the,,number,,of,,titles,,with,,no,,sales,,at,,all,,in,,a,,given,,week,,quadrupled.,,So,in,the,data,she,cites,,the,head,of,the,online,music,market,represents,32%,of,the,all,plays,,and,the,tail,represents,68%.,If,you,looked,at,a,group,of,people,within,a,window,of,time,,and,counted,how,often,each,of,them,listened,to,a,particular,song,,then,you'd,see,a,poisson,distribution:,The,integral,of,that,poisson,distribution,up,from,zero,to,whatever,quantity,is,a,cumulative,distribution,function.,

First,,look,at,the,bar,farthest,to,the,right.,Another,was,a,business,title,that,had,engendered,an,intense,bidding,war.,Online,,music,,stores,,can,,capture,,some,,of,,it,,,a,,brick-and-morter,,even,,less.,,But,,my,,research,,indicates,,otherwise.,,The,wise,company,,therefore,,will,stop,relying,on,blockbusters,and,focus,on,the,profits,to,be,made,from,the,long,tailniche,offerings,that,cannot,profitably,be,provided,through,brick-and-mortar,channels.,A,,poor,,quality,,recommendation,,engine,,will,,allow,,only,,'hard,,core',,users,,to,,find,,out,,what,,they,,are,,looking,,for,,,and,,,guess,,what,,,statistical,,counts,,will,,show,,you,,that,,only,,hard,,core,,and,,heavy,,users,,buy,,both,,blockbusters,,and,,niche,,products.,,This,,corresponds,,with,,McPhees,,natural,,monopoly:,,Hit,,products,,naturally,,monopolize,,light,,consumers.,,But,we,have,audiences,for,indy,films,,we,have,audiences,for,wide,range,of,genre-s,etc.,

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